So. You don’t have a defined social media strategy? In 2019? I’m not trying to make you feel bad I’m just going to bring you up to date with some information gathered by some top social media management software companies, Sprout Social and Hootesuite.
You might think your ideal customer isn’t using the internet— they are.
You might think your ideal customer isn’t on Facebook— they are.
You might think your ideal customer isn’t on Instagram— (if your target market involves 13-64 year olds) they are.
Below are some statistics I want you to keep in mind moving your business forward into 2019 and beyond!
Social Media Statistics
Almost 90% of businesses report their social marketing efforts have increased exposure for their business, and 75% say they've increased traffic
On Average, American adults use 3 social media platforms
68% of Americans use Facebook
78% of American consumers have discovered retail products to buy on Facebook
The number of American Facebook users aged 65+ has doubled to 41%
66% of monthly Facebook users use it daily
Americans spend 58 minutes per day on Facebook
88% of Facebook users are accessing via mobile device
200 million people are members of meaningful Facebook groups (a strategy I love to help my clients incorporate)
59% of Instagram users are aged between 18 and 29, 33% 30-49, 23% 50-64, 8% 65+
60% of Instagrammers say that they learned about a product or service on the platform
The average engagement per post on Instagram has grown by 416% compared to two years ago
68% of Instagrammers engage with brands regularly
75% of Instagrammers take some action after being inspired by a post - like visiting a website, searching, shopping or telling a friend
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
The world is changing at a rapid rate. Where we are putting our attention is changing. During TV commercials where are we looking? Our phones. While we’re in line at the store, before we might browse through magazines, but now— on our phones. Sitting at a red light, on your phone. What are we doing on our phones? Looking at likely either: Google, YouTube, Facebook or Instagram.
Start putting your business in front of people’s eyes where the attention really is.
If you need help, I would be more than grateful assist in getting your business and message in front of the right people. I’ve purposely made myself accessible to all by offering services ranging from $19-$1500. Click here to work with me to build your social media strategy in 2019.